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12 min read

Data Management Is Dead.

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The Age of Digital Transformation is over.

It’s too late to be debating whether you should digitally transform your organization. The world has already digitally transformed. Everything is already digital-first, totally connected, in the cloud, and powered by data, everywhere, all the time. 

Digital-first organizations won.

Everyone else missed opportunities to innovate, made costly mistakes, and failed to survive. 

Many more organizations will fail to survive the next great shift that’s already happening in the world.

The Machine Economy is Now Upon Us 

The Machine Economy

If the last great shift was about "going digital”, the next great shift is about “getting smart”. 

Everything from light bulbs, to driverless trucks, to entire cities are becoming smart, autonomous, and interconnected. 

To understand the enormity of this shift, here are 3 statistics you need to be aware of: 

  • AI, machine learning, and smart automation will drive 70% of GDP growth over the next decade.
  • By 2030, AI will contribute an estimated $15.7 trillion to the global economy, more than the current output of China and India combined. 
  • 62% of business leaders are putting plans in place to succeed in a world filled with smart automation and connected machines – 16% are already investing and performing strongly. 

It’s now clear that decision-making AI and machines will be the primary driver of economic growth over the next decade in what's being referred to as the "Machine Economy". 

If you were late to the digital transformation game in the last decade, you will likely miss out again, unless you start taking immediate action to build a foundation for success. 

Data is the Lifeblood of the Machine Economy 

Data is the Lifeblood of the Machine Economy

Organizations are already creating all kinds of intelligent machines, from AI-powered software and self-service assistants, to smart IoT sensors and connected, autonomous vehicles. 

The smarter these machines get, the more they can do for us, especially when they start engaging with each other autonomously to carry out production and distribution, without the need for human intervention. 

However, none of this is possible without data.  

Not only will the Machine Economy depend on data to operate, but all these smart applications, machines, and connected devices will continue generating exponentially increasing amounts of data. 

The last decade was a fierce data arms race, and that will be even more true in the Machine Economy as data continues to rapidly increase in both volume and value. 

Data Stragglers Will Fall Even Further Behind 

Data volumes are exploding, but expectations for how fast data should be curated, prepared, and delivered for analytics and AI/machine learning haven’t changed. 

Many data teams are struggling to keep up, which has led to some sobering statistics: 

  • Data scientists still report spending around 45% of their time just on data preparation tasks. 
  • 63% of employees report they cannot gather insights in their required timeframe. 
  • 25% of business experts have had to guess when making an important business decision because they couldn’t get the data they needed. 

Here’s the most sobering statistic of them all: 

50% of today’s S&P 500 firms will be replaced over the next 10 years as the Machine Economy picks up steam. 

The newcomers that are taking their place all have one thing in common: they have fast access to reliable data which they use to drive innovation, efficiency, and growth. 

Data-Empowered Organizations Will Win (Again) 

Over the last decade, the most successful organizations were the ones with the best data. 

According to McKinsey Global Institute, data-empowered organizations were not only 23x more likely to acquire customers, they were also 6x more likely to retain customers, and 19x more likely to be profitable. 

Data-empowered organizations gained huge advantages over their competitors, because they were able to quickly: 

  • Spot industry trends and new business opportunities 
  • Anticipate customer needs and create better products 
  • Optimize productivity, performance, and resource allocation 

Data analytics capabilities are now table stakes – the basic cost of doing business – regardless of your industry or company size. 

Every company is now a data company. 

Now, we must all start preparing to use data in entirely new ways to power intelligent machines, automate manual tasks, and multiply our capacity to produce value for our customers.  

Data Teams Face Daunting Challenges in the Machine Economy 

Today, both humans and machines need fast access to reliable data in order to make informed decisions. 

The first step in the process of delivering reliable data is to extract it from a wide variety of sources (databases, CRM and ERP software, social media platforms, APIs, IoT devices, etc.). 

Once these data silos have been broken down, all that data must be consolidated into a central location, cleaned up, and prepared for analytics and AI/machine learning. 

This process of data consolidation, cleansing, transformation, and rationalization is typically accomplished using 3 primary components: 

Modern Data Estate

  • Data Lake: Where you ingest and store all your raw data. The data lake can be used by Data Scientists for advanced analytics purposes using AI and machine learning. 
  • Data Warehouse: Used to store curated, cleansed, and transformed data for business analysis and intelligence purposes. 
  • Data Marts/ProductsProvides business experts with a subset of data based on their specific domain or use case (customer analysis, sales analysis, finance, etc.), without overwhelming them with a huge data warehouse that contains all reportable data. 

We refer to this modern infrastructure as the “data estate”. 

Obstacles to Building a Modern Data Estate 

Obstacles to Building a Data Estate

Unfortunately, there are significant obstacles that can grind the process of building a modern data estate to a halt: 

  • Exploding data volumes: As we’ve already seen, organizations are experiencing an explosion in both the amount and the types of data that need to be collected, stored, and processed from a growing number of sources. 
  • A backlog of requests: Line of business teams outnumber data teams, which leads to a never-ending backlog of analytics requests. A quarter of business experts admit they have given up on getting an answer they needed because the data preparation and analysis took too long.
  • Talent shortages: This assumes you already have a large data team of highly-specialized professionals who can do all this work. Demand for data and analytics skills is outstripping supply, leaving many companies struggling to find enough talent. 
  • Constant re-skilling: Data and analytics professionals are under constant pressure to spend what little free time they have on learning the latest technologies, tools, and methodologies so they can update their skills and preserve their market value.
  • Burnout: The data team is often forced to spend significant amounts of time on manual, repetitive data preparation tasks, which can lead to burnout and high turnover. 79% of data professionals have considered leaving the industry entirely.
  • Data quality, security, and compliance95% of data professionals report fears or concerns around controlling access to sensitive data, accidental data deletion, errors when analyzing data that lead to poor decision-making, security breaches, and regulatory compliance issues.
  • Communication barriers: Even with a strong data team in place, communication barriers between business experts and the data team often create additional bottlenecks and slowdowns. 34% of business experts admit they are not confident in their ability to articulate their data questions or needs to the data team. 

These issues can cause bottlenecks and frustration, inhibit growth, and do considerable damage to your entire organization. 

Your Options: Create a Fragile Stack or Lock Yourself into a Platform 

Data Tool Stack vs Data Platform

To overcome these challenges, data teams typically take one of these two approaches to building their data infrastructure:

Approach #1: The Stack 

The process of ingesting, preparing, and delivering data for analysis has traditionally relied on a highly-complex stack of tools, a growing list of data sources and systems, and months spent hand-coding each piece together to form data “pipelines”. 

There are several problems with this approach: 

  • Manual coding & pipeline creation: New pipelines must be manually built for each data source, data store, and use case (analytics reports, for example) in the organization, which often results in the creation of a massive network of fragile pipelines. Most data professionals report that they spend up to 50% of their time solely on these types of manual, repetitive tasks.
  • Stacks on stacks of tools: To make things even more complicated, there is often a separate stack of tools for managing each stage of the pipeline, which multiplies the number of tools in use and creates additional silos of knowledge and specialization.
  • Vulnerable, rigid infrastructure: Building and maintaining these complex data infrastructures and pipelines is not only costly and time-consuming, it also introduces ongoing security vulnerabilities and governance issues, and makes it extremely difficult to adopt new technologies in the future. 
  • Fragile pipelines: Even worse, these data pipelines are hard to build, but very easy to break. More complexity means a higher chance that unexpected bugs and errors will disrupt processes, corrupt data, and fracture the entire pipeline. 
  • Manual documentation and debugging: Each time an error occurs, data engineers must take the time to go through the data lineage and track down the error. This is extremely difficult if the metadata documentation is incomplete or missing (which it often is). 

No wonder 85% of these projects fail

We know how slow, painful, and expensive this approach is from years of first-hand experience as IT consultants. We struggled through all these same issues when helping our clients build their data infrastructures. 

Approach #2: The Platform 

The data management market is now full of "platforms” that promise to reduce complexity by combining all your data storage, ingestion, preparation, and analysis tools into a single, unified, end-to-end solution. 

While this might sound ideal, these claims start to fall apart upon closer inspection: 

  • Stacks in disguise: Most “platforms” are actually just stacks of tools that have been bundled together and sold under an unnecessarily complicated pricing model. The result is that you still need a large team of highly-skilled data professionals that specialize in using each tool within the stack, and you're still dealing with high training costs and siloed knowledge within your organization.
  • Stitched together like Frankenstein’s monster: Since it's a "platform", you'd expect a simple, clean user interface, right? Instead, you get chaos. Yes, all the tools have been bundled together and sold by the same vendor, but they’re often collected through acquisitions, and it ends up just being a big, ugly mess of incompatible code that has been haphazardly stitched together into a “platform”.
  • Low-code*: Many of these platforms brag about being “low-code”, but when you dig into the details, there's usually only 1 or 2 features that actually have this functionality. 
  • Welcome to data management prison: Worst of all, you end up being locked into a proprietary ecosystem that won’t allow you to truly own, store, or control your own data. All tools and processes are pre-defined by the platform developer, and then hidden in a “black box” that you can’t access or modify. Many of these platforms even force you to migrate all your data to the cloud, and do not offer support for on-premise or hybrid approaches. 
  • Trying to escape might cost you everything: Not only do these platforms significantly limit your data management options, but if you decide to migrate to a different data platform later, you must rebuild nearly everything from the ground up. 

These solutions are not truly “platforms”, and they don’t really “unify” anything. They’re just stacks with better branding and a lot more restrictions. 

In their efforts to convince customers that restrictions and lock-in are actually good things, the marketing teams for these companies have come up with all kinds of fancy-sounding names, such as: 

  • Pervasive Data Intelligence 
  • Adaptive Information Platform 
  • Analytic Process Automation 

Whenever you hear terms like these (yes, these are 100% real), just know this is a sure sign that you are about to be locked into a propriety solution that will be impossible to get out of without severe consequences for your processes, your systems, and your entire team. 

Data Management is Dead 

Data Management is Dead

We don't believe you should be forced to spend months hand-coding fragile pipelines between each component of your data estate using a complex stack of tools. 

Nor do we believe in poorly-integrated “platforms” that impose strict controls and lock you into a proprietary ecosystem. 

It’s clear that these old approaches to data management simply cannot meet the needs of modern data teams. The rapid pace of the Machine Economy does not allow for the bottlenecks, slowdowns, and limitations these approaches bring. 

The entire status quo of the “data management” industry is archaic, burdensome, and oppressive, and we believe it should be abolished. 

Data professionals around the world are in desperate need of a faster, smarter, more flexible way to build and manage their data estates. 

A New Approach for Winning in the Machine Economy 

Once we realized that these old approaches were woefully inadequate in the age of AI, machines, and exploding data volumes, we started asking ourselves: 

"What would a winning approach look like for data professionals in the Machine Economy?"

If we were able to find a winning approach: 

  • Data Teams would be free from manual, repetitive tasks, and have more time to focus on higher-impact analytics projects.
  • Data Professionals could base their market value on driving strategic business outcomes, instead of merely on fulfilling a backlog of requests and learning the latest technology.
  • Data Consultants could price their services based on how much value they deliver to their clients using smart, automated solutions, even if it takes them less time to do so. 

Because a winning approach didn't exist yet in our industry, we had to look for winners in the broader IT industry to see what we could learn from them. 

The Machine Economy Will Be Constructed by Low-Code “Builders” 

What we learned is that 75% of all applications globally will be built using low-code development tools by 2024, according to Gartner. In fact, 41% of employees outside of IT are already developing their own data and technology solutions using low-code "builders”. 

Shopify, Salesforce App Builder, and Microsoft Power Apps are some of the most well-known examples of these tools. 

Data Empowerment is Low-Code, Agile, and Integrated 

Low-Code, Agile, Integrated Data Estate Builder

It quickly became clear to us that what data professionals need is a low-code "builder” solution of their own.  

However, to meet the challenges of the Machine Economy, data professionals need a solution that goes beyond just being low-code. 

It must meet all 3 of these criteria: 

  • Low-Code: It must be smart enough to build your entire data estate for you by automatically generating all the underlying code and documentation, from end to end. 
  • Agile: It must provide both technical and business users with a simple, drag-and-drop user interface for quickly ingesting, preparing, and delivering corporate data for analytics and AI/machine learning. 
  • Integrated: It must seamlessly overlay your data storage infrastructure, with no vendor lock-in, while integrating all the data ingestion, preparation, quality, security, and governance capabilities you need into a simple, unified, metadata-driven solution. 

Rather than waiting around for somebody else to create a solution that can meet all these criteria, we decided to just do it ourselves. 

Meet TimeXtender, the low-code data estate builder. 

TimeXtender Data Estate Builder

TimeXtender empowers you to build a modern data estate 10x faster by eliminating manual coding and complex tool stacks.  

With our low-code data estate builder, you can quickly integrate your siloed data into a data lake, model your data warehouse, and define data marts for multiple BI tools & endpoints – all within a simple, drag-and-drop user interface.  

TimeXtender seamlessly overlays your data storage infrastructure, connects to any data source, and integrates all the powerful data preparation capabilities you need into a single, unified solution.  

Because all code and documentation are generated automatically, you can reduce build costs by 70%, free data teams from manual, repetitive tasks, and empower BI and analytics experts to easily create their own data products – no more bottlenecks.  

We do this for one simple reason: because time matters. 

Goodbye, Data Management. Hello, Data Empowerment.

Old Way vs TimeXtender Way

Data teams at top-performing organizations such as Komatsu, Colliers, and the Puerto Rican Government are already taking this new approach by using TimeXtender, the low-code data estate builder.

How TimeXtender empowers everyone on your team:

  • Business leaders get fast access to reliable data, with 70% lower build costs and 80% lower maintenance costs.
  • Data teams get freedom from manual, repetitive tasks, and have more time to focus on higher-impact analytics projects.
  • BI and analytics experts get a code-free experience for creating their own data products – no more bottlenecks.

By making the complex simple, and automating all that can be automated, our goal is to free up millions of human hours that can be used to execute on what matters most and change the world. 

This is what winning looks like in the Machine Economy. 

How TimeXtender Accelerates Your Journey to Data Empowerment 

Low-Code Simplicity: TimeXtender empowers you to build a modern data estate 10x faster with a simple, drag-and-drop solution for data ingestion and preparation. Our data estate builder automatically generates all code and documentation, which reduces build costs by 70%, frees data teams from manual, repetitive tasks, and empowers BI and analytics experts to easily create their own data products. 

Don’t worry! Powerful developer tools, SQL scripting, and custom coding capabilities are still available, if needed. 

Agile Integration: TimeXtender seamlessly overlays your data infrastructure, connects to any data source, and integrates all the powerful data preparation capabilities you need into a single, unified solution. This eliminates the need for complex stacks of tools, lengthy implementations, and costly disruptions, while still giving you complete control over how your data is stored and deployed. 

Future-Proof Scalability: Because TimeXtender is independent from data sources, storage services, and visualization tools, you can eliminate vendor lock-in, and ensure your data infrastructure is highly-scalable to meet future analytics demands. With TimeXtender, you can quickly adopt new technologies and deployment models, prep data for AI and machine learning, and migrate to cloud platforms with one click. 

Smarter Pipelines: When unexpected changes occur, fragile pipelines can easily break and must be manually debugged. With our metadata-based approach, whenever a change in your data sources or systems is made, you can instantly propagate those changes across the entire pipeline with just a few clicks. In addition, TimeXtender provides built-in data quality rules, alerts, and impact analysis, while leveraging machine learning to power our Intelligent Execution Engine and Performance Recommendations. 

Self-Service Analytics: Our low-code technology, drag-and-drop interface, and Semantic Layer allow for fast creation and modification of data products, without requiring extensive data engineering knowledge. These data products can be created by BI and analytics experts once, and then be deployed to multiple visualization tools (such as Power BI, Qlik, or Tableau) to quickly generate graphs, dashboards, and reports. 

Holistic Governance: Our metadata-based approach allows neat organization of your data estate, while providing end-to-end documentation, data lineage visualization, and version control. By using metadata to drive the model and deploy the code, TimeXtender never requires any access or control over your actual data, eliminating security vulnerabilities and compliance issues, while giving you a holistic view of what is happening across your entire data estate. 

Enterprise-Grade Security: TimeXtender’s security features allow you to provide users with access to sensitive data, while maintaining data security and quality. You can easily create database roles, and then restrict access to specific views, schemas, tables, and columns (object-level permissions), or specific data in a table (data-level permissions). Our security design approach allows you to create one security model and reuse it on any number of tables. 

Trust and Support: As a Microsoft Gold-Certified Partner, we have 15+ years of experience building modern data estates for over 3,300 organizations with an unprecedented 95% retention rate. When you choose TimeXtender, one of our hand-selected partners will get you set up quickly and help you develop a data strategy that maximizes results, with ongoing support from our Customer Success and Solution Specialist Teams. We also provide an online academy, comprehensive certifications, and weekly blog articles to help your whole team stay ahead of the curve as you grow. 

Winning in the Machine Economy

Learn How to Become Data Empowered with TimeXtender  

Watch a demo to learn how we can help you build a modern data estate 10x faster, become data empowered, and win in the Machine Economy. 

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