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About Us
Empowering the world with data, mind, and heart.
BECAUSE TIME MATTERS
The world is complex, dynamic, and ever-changing. That’s why we take a fresh look at the world – every day. We are not afraid of being different, rethinking normal, and taking different paths.
TimeXtender and the World
We give back time to the world – as time is the only finite resource. That´s why we truly believe that time matters and why we are constantly on the lookout to simplify and automate, and then execute on what matters most.
We seek to free up more time in the world – to do good and get it right. We are on a path to have impact on our world, challenging the way we work and think, and empowering the future for generations to come – we are here to make it right.
Our future well-being, environmentally and socially, lies in the decisions we make every day. We choose to focus on specific Impact goals, as we want our business to be a force for good in the world.
We believe that to make big changes in the world, we will need to start small in the communities we serve, eventually leading to a growing, lasting impact.
TimeXtender and our Software
We set the bar high; for ourselves, our partners, and customers! And we keep raising it! We take pride in automating the tedious and mundane. Our holistic, metadata-driven solution for data integration enables getting to data-driven decisions 10X faster than with standard methods.
Data is unlike any other asset in our world. It never wears out, it never drains, it can be used again and again, and we only get more of it! The real value in data comes not only by having it easily accessible, but applying your mind and heart to make decisions with the data!
A look into our past
Where we come from
As a founder of an IT consultancy business, Heine Krog Iversen found that giving businesses access to data was a tedious, expensive and time-consuming task. His consultant’s time was filled with repetitive coding tasks at each customer site. Then they frequently handed projects over to other employees, which was also very time-intensive because of the multiple, intricate, hand-coded scripts. It was also expensive and time-consuming for the customers, as they poured money into data projects with long implementation times and demanding resource upkeep. These frustrations lead Heine and then Chief Data Architect, Thomas Christiansen, to investigate an automated solution with the least possible demand for individual hand-coding. From an IT point of view, they found that the hand-coding tasks involved in the process of extracting data were the same no matter the size or type of business. With this revelation, Thomas began developing a tool that would automate this process, ultimately making it more time-effective and standardized. Heine saw the global potential in the tool and how it could become a true time-saver and game-changer in data management. So he founded TimeXtender in 2006 to dedicate his time to develop and market a platform that automates the data management cycle. The cost savings are evident as the platform has proven to be more than 10 times faster than the traditional approach.
Because ultimately, Time Matters.
TIMEXTENDER’S LEADERSHIP
We believe in cross-organizational teamwork, trust and flexibility – not in middle managers.
So we choose to aim for a flat and super agile organization where cross-organizational teamwork, trust and end-to-end accountability are key principles! To support that intent we have organized ourselves into “Purpose Circles.” TimeXtender’s leadership is dedicated to empowering and coaching these self-managed teams to achieve more.
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Anne Krog Iversen
CHIEF DNA & CULTURE OFFICER, CO-FOUNDER
Heine Iversen
TimeXtender’s founder and CEO
“What you think, you become,” Buddha once said.
If you become what you constantly think about, Heine’s not only a member of the Forbes Technology Council and the Founder & CEO of TimeXtender—he’s what he thinks about all the time: he is TimeXtender.
Whether he’s enjoying a walk through nature or a barefoot seaside stroll, his mind is never far from his passions: family and TimeXtender.
Those passions, and a focus on giving people and companies back the most precious resource in their lives—time—have guided Heine as he has led TimeXtender from its founding through its joining forces with leading investment firm, Monterro.
Through it all, one constant remains: TimeXtender’s—and Heine’s—core purpose. To empower the world with data, mind, and heart. Because time matters.
Anne Krog Iversen
CHIEF DNA & CULTURE OFFICER, CO-FOUNDER
What do you get when you cross an organizational culture thought leader & Forbes Council member, a mindfulness practitioner, and an undercover baker?
Well, instead of the answer to a fairly odd-sounding riddle, you have Anne Krog Iversen, Chief DNA & Culture Officer at TimeXtender.
Rather than trying to contort TimeXtender into organizational spasms in order to conform to all-too-familiar (read: innovation killing) business norms; Anne has used her role to help crystalize TimeXtender’s Core Beliefs, call attention to its Core Purpose, and provide its Xpeople a context to be and do their best.
Klaus Vang
Head of Global Finance
Klaus is our Global Head of Finance & Operations ninja with numbers. He works tirelessly to ensure concise, efficient, and timely financial reporting which is vital for our company’s fast-paced structure. Klaus is passionate about creating robust and dynamic financial modeling and regularly combines his personal skills with his professional proficiencies to produce superior work.
Klaus holds a Master of Science degree in Management Accounting and Control from Aarhus University and has shared his expertise on such topics lecturing on Mathematics, Statistics and Quantitative Methodology.
When Klaus is not doing financial magic at TimeXtender, he is a dedicated sportsman. As a highly competitive, he always races for the one & only spot on the podium no. 1 (exactly like we all do in Timextender every day in the world of data). Besides sports, Klaus is enjoying time with his dear ones.
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David M. Danielsson
Chief Technology Officer
“What is a ‘More About Someone’ section, anyway? Is it not but a means to an end? That end being readers’ minds ingesting the information necessary to construct a particular construct, which, in this case, is that of a person?
“Is it a fleeting, mental snapshot—and a subjective one, at that—conjured by your mind as a result of combining your own perception, neural dynamics, and Bayesian computation into a coherent framework for understanding the avatar of the subject that is right now evolving in your cerebral cortex?
“And if any of the above are correct, does it not then follow that—”
Apologies. I believe we may have accidentally tapped into a temporary live feed of David’s mind deconstructing this “More About David” section.
You see, a native Icelander, TimeXtender’s Chief Technology Officer David Danielsoon has long been fascinated by how things work.
From early on, David found himself wanting to better understand how things work by deconstructing them. And it’s not just that David wants to know how things work, mind you; he also wants to know why they do what they do.
Couple that with advanced education in engineering, great experience, and a mindful approach to his work, and you have the Xperson we’ve grown to know and love.
LOUISE TAYLOR
Chief Revenue Officer
Louise is a keen strategist who is proud to be amongst the XPeople supporting partners. With more than 10 years in the tech industry, Louise has made it her mission to encourage women to close the gender gap in tech. She is passionate about business growth and is a creative innovator when it comes to supporting our partners. She strives to support growth for TimeXtender, tackling new ideas and strategies; growth for XPeople, helping everyone become the best version of themselves they can; and growth for herself, becoming the leader and coach for each Circle and the XPerson that TimeXtender needs. She thrives off coming up with a vision and bringing it to life, seeing something work that started as a seed of a thought or reflection.
Outside of work, she mixes discipline with adrenaline and has a love for mountain activities such as snowboarding and downhill biking. She loves heading to the Alps with her bike and full-face helmet, getting on a chair lift and flying down a mountain, attempting to jump things and keep up with her husband. She also has two competition dressage horses that create the breathing headspace from day-to-day life.
Louise can often be found walking mile after mile with her two very energetic spaniels, and when not spending time in the British countryside, it is very likely she has a glass of New Zealand Sauvignon Blanc in her hand. She’s honest, bold, and brave, and always the first to suggest the next fun activity, brunch spot, or weekend date!
David M. Danielsson
Chief Technology Officer
“What is a ‘More About Someone’ section, anyway? Is it not but a means to an end? That end being readers’ minds ingesting the information necessary to construct a particular construct, which, in this case, is that of a person?
“Is it a fleeting, mental snapshot—and a subjective one, at that—conjured by your mind as a result of combining your own perception, neural dynamics, and Bayesian computation into a coherent framework for understanding the avatar of the subject that is right now evolving in your cerebral cortex?
“And if any of the above are correct, does it not then follow that—”
Apologies. I believe we may have accidentally tapped into a temporary live feed of David’s mind deconstructing this “More About David” section.
You see, a native Icelander, TimeXtender’s Chief Technology Officer David Danielsoon has long been fascinated by how things work.
From early on, David found himself wanting to better understand how things work by deconstructing them. And it’s not just that David wants to know how things work, mind you; he also wants to know why they do what they do.
Couple that with advanced education in engineering, great experience, and a mindful approach to his work, and you have the Xperson we’ve grown to know and love.
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Joseph Treadwell
Head of Partner & Customer Success
People use the word passionate too flippantly these days, because until you’ve met Joseph Treadwell, our Head of Partner and Customer Success, you’ve not really experienced “passionate” yet. We’ll try not to use the word too often during this bio, but no promises.
What’s Joseph so passionate about? You’re expecting us to say “TimeXtender” right here, and while he is indeed passionate about his work here, you should catch him in the middle of a heated board game battle with his bride and brood of three amazing kids.
But if we’re strictly talking shop here, Joseph’s been part of TimeXtender for almost a decade now, and over that time, he’s grown to become a passionate—there’s that word again—advocate for not just TimeXtender, but for partners and customers, too.
He loves (Whew! That was a close one.) ensuring that customers are happy, and he loves equipping partners with the knowledge and expertise they need to be successful with TimeXtender.
Juan Jose Keena
Chief Marketing Officer
Juan…
…is a linchpin.
Or, as one of his favorite writers and marketing icons, Seth Godin, further implores marketers to be, Juan….is a storyteller. He’s a storyteller who loves helping write TimeXtender’s story as we continue our journey into the future of work.
Those who know him best might ascribe any number of descriptors to him:
- Storyteller.
- Marketer.
- Artist.
- Tech guy.
- Creative.
- Teammate.
- Friend.
- Husband.
- Father.
But perhaps above all, Juan just might be a romantic.
He loves marketing, he loves TimeXtender, he loves wife, and he’s recently fallen in love with his newborn son.
Joseph Treadwell
Head of Partner & Customer Success
People use the word passionate too flippantly these days, because until you’ve met Joseph Treadwell, our Head of Partner and Customer Success, you’ve not really experienced “passionate” yet. We’ll try not to use the word too often during this bio, but no promises.
What’s Joseph so passionate about? You’re expecting us to say “TimeXtender” right here, and while he is indeed passionate about his work here, you should catch him in the middle of a heated board game battle with his bride and brood of three amazing kids.
But if we’re strictly talking shop here, Joseph’s been part of TimeXtender for almost a decade now, and over that time, he’s grown to become a passionate—there’s that word again—advocate for not just TimeXtender, but for partners and customers, too.
He loves (Whew! That was a close one.) ensuring that customers are happy, and he loves equipping partners with the knowledge and expertise they need to be successful with TimeXtender.
A bit of History
Early Years
2006
The first public version of TimeXtender was released and TimeXtender becomes Microsoft Gold Partner!
2010
TimeXtender teams up with Jet Reports on an OEM partnership for the Microsoft ERP market
2010
2012
First North America Office opened
2015
TimeXtender starts their transition to becoming a 100% software company phasing out services
2015
2016
TimeXtender transition to a 100% partner driven Go To Market Strategy & becomes a Qlik Technology Partner
2017
TimeXtender transitioned from a perpetual to a subscription only business model, becoming a SaaS company
2017
2019
TimeXtender is awarded Microsoft Partner of the Year Finalist in Data Estate Modernization
2020
TimeXtender is awarded Microsoft Partner of the Year Finalist in Data Estate Modernization
2020
2021
TimeXtender has successfully transformed into a 100% partner driven SaaS company
2022
Monterro Makes a Significant Investment in TimeXtender, While Retaining the Leadership Team
Learn more about our investor
2022
Today
TimeXtender enters a growth and scale phase!
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Monterro, a hands-on growth investor
Monterro, is the leading B2B software investor in the Nordics, with a mission to turn Nordic software companies into market leaders. With operational experience from successfully developing and running companies, Monterro actively supports its portfolio companies in all aspects of growth.
CORPORATE SPONSORSHIPS
We sponsor the Danish Motorsport driver, Mikkel O. Pedersen in living his purpose with data, mind, and heart. Mikkel is a part of an Italian Racing Team Dinamic Motorsport and races in the GT World Challenge series. Mikkel’s success is a symbol of our company’s brand. TimeXtender supports Mikkel’s “Super Hero” troll program that supports the Danish Cancer Foundation. This cause is a pleasant reminder that we can all contribute and be a superhero for someone in need.
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Every year, TimeXtender also sponsors the Danish Kids hospital clowns. This is an uplifting and enjoyable program that helps encourage kids who are in the hospital.
TimeXtender is also proud to support the nonprofit global organization Direct Relief as they aim to help people affected by poverty and emergency situations around the world.