About Us

Heine Iversen

TimeXtender’s founder and CEO

“What you think, you become,” Buddha once said.

If you become what you constantly think about, Heine’s not only a member of the Forbes Technology Council and the Founder & CEO of TimeXtender—he’s what he thinks about all the time: he is TimeXtender.

Whether he’s enjoying a walk through nature or a barefoot seaside stroll, his mind is never far from his passions: family and TimeXtender.

Those passions, and a focus on giving people and companies back the most precious resource in their lives—time—have guided Heine as he has led TimeXtender from its founding through its joining forces with leading investment firm, Monterro.

Through it all, one constant remains: TimeXtender’s—and Heine’s—core purpose. To empower the world with data, mind, and heart. Because time matters.

Anne Krog Iversen

CHIEF DNA & CULTURE OFFICER, CO-FOUNDER

What do you get when you cross an organizational culture thought leader & Forbes Council member, a mindfulness practitioner, and an undercover baker?

Well, instead of the answer to a fairly odd-sounding riddle, you have Anne Krog Iversen, Chief DNA & Culture Officer at TimeXtender.

Rather than trying to contort TimeXtender into organizational spasms in order to conform to all-too-familiar (read: innovation killing) business norms; Anne has used her role to help crystalize TimeXtender’s Core Beliefs, call attention to its Core Purpose, and provide its Xpeople a context to be and do their best.

Jesper Celano

Chief Financial Officer

Jesper Celano is a financial strategist with many years of experience in small start-ups, as well as large global companies. He’s worked with high-growth companies, serving as a catalyst, and he believes that modern companies must have strategic courage and entrepreneurial competencies to turn megatrends into tailwinds and practice bold leadership to create spirit and energy for individuals.

Jesper has many years of experience as a CFO and has worked in private equity, including the handling of several mergers and acquisitions. He holds a finance degree from South Danish University, a board education from INSEAD, and an Executive MBA from Leeds Beckett University. With credentials that could make a calculator blush, Jesper is the CFO who turns raw numbers into pure financial poetry.

Outside of work, he loves to travel with his family and enjoys watching his kids play sports. Jesper is a former elite soccer player and is still passionate about the game, particularly in supporting FC Barcelona. He still plays soccer whenever he can, and with all those calories burned, he also spends time enjoying good food and wine – a perfect match!

Jesper Celano

Chief Financial Officer

Jesper Celano is a financial strategist with many years of experience in small start-ups, as well as large global companies. He’s worked with high-growth companies, serving as a catalyst, and he believes that modern companies must have strategic courage and entrepreneurial competencies to turn megatrends into tailwinds and practice bold leadership to create spirit and energy for individuals.

Jesper has many years of experience as a CFO and has worked in private equity, including the handling of several mergers and acquisitions. He holds a finance degree from South Danish University, a board education from INSEAD, and an Executive MBA from Leeds Beckett University. With credentials that could make a calculator blush, Jesper is the CFO who turns raw numbers into pure financial poetry.

Outside of work, he loves to travel with his family and enjoys watching his kids play sports. Jesper is a former elite soccer player and is still passionate about the game, particularly in supporting FC Barcelona. He still plays soccer whenever he can, and with all those calories burned, he also spends time enjoying good food and wine – a perfect match!

LOUISE TAYLOR

Chief Revenue Officer

Louise is a keen strategist who is proud to be amongst the XPeople supporting partners. With more than 10 years in the tech industry, Louise has made it her mission to encourage women to close the gender gap in tech. She is passionate about business growth and is a creative innovator when it comes to supporting our partners. She strives to support growth for TimeXtender, tackling new ideas and strategies; growth for XPeople, helping everyone become the best version of themselves they can; and growth for herself, becoming the leader and coach for each Circle and the XPerson that TimeXtender needs. She thrives off coming up with a vision and bringing it to life, seeing something work that started as a seed of a thought or reflection.

Outside of work, she mixes discipline with adrenaline and has a love for mountain activities such as snowboarding and downhill biking. She loves heading to the Alps with her bike and full-face helmet, getting on a chair lift and flying down a mountain, attempting to jump things and keep up with her husband. She also has two competition dressage horses that create the breathing headspace from day-to-day life.

Louise can often be found walking mile after mile with her two very energetic spaniels, and when not spending time in the British countryside, it is very likely she has a glass of New Zealand Sauvignon Blanc in her hand. She’s honest, bold, and brave, and always the first to suggest the next fun activity, brunch spot, or weekend date!

Lorraine Murtagh

Head of Xpeople Growth & Talent

Lorraine Murtagh is truly a world explorer, having been born in Ireland and has since trotted the globe, living and working in Europe, the USA, and APAC. Her journey started in the finance realm, crunching those numbers like a pro. But she soon realized that people are the real adventure! She swapped her calculator for a cape, and now she’s all about turning business dreams into culture-shaping realities. Imagine the Avengers, but for company vibes.

Lorraine is an internationally experienced Leadership and Organizational Development expert with a history of converting business vision into people and culture initiatives that directly improve profitability, performance and employee engagement in fast-pace, high growth organizations. High-speed growth is her passion, and she’s masterminded game-changing projects that make company charts do the Macarena.

Outside of the (virtual) office, she’s committed to health and fitness, whether that’s running, cycling, swimming, or all three together in a triathlon. Don’t be surprised if she asks to join her for a run or a bike ride someday. She’s also begun to try her hand at golf, swinging her way into that adventure. She’s fluent in French (and of course her native Irish), and there’s nothing she loves more than a good book, good red wine, and a good laugh.

Joseph Treadwell

Head of Partner & Customer Success

People use the word passionate too flippantly these days, because until you’ve met Joseph Treadwell, our Head of Partner and Customer Success, you’ve not really experienced “passionate” yet. We’ll try not to use the word too often during this bio, but no promises.

What’s Joseph so passionate about? You’re expecting us to say “TimeXtender” right here, and while he is indeed passionate about his work here, you should catch him in the middle of a heated board game battle with his bride and brood of three amazing kids.

But if we’re strictly talking shop here, Joseph’s been part of TimeXtender for almost a decade now, and over that time, he’s grown to become a passionate—there’s that word again—advocate for not just TimeXtender, but for partners and customers, too.

He loves (Whew! That was a close one.) ensuring that customers are happy, and he loves equipping partners with the knowledge and expertise they need to be successful with TimeXtender.

Juan Jose Keena

Chief Marketing Officer

Juan…

 …is a linchpin.

Or, as one of his favorite writers and marketing icons, Seth Godin, further implores marketers to be, Juan….is a storyteller. He’s a storyteller who loves helping write TimeXtender’s story as we continue our journey into the future of work.

Those who know him best might ascribe any number of descriptors to him:

• Storyteller.
• Marketer.
• Artist.
• Tech guy.
• Creative.
• Teammate.
• Friend.
• Husband.
• Father.

But perhaps above all, Juan just might be a romantic.

He loves marketing, he loves TimeXtender, he loves wife, and he’s recently fallen in love with his newborn son.

Anja Helland

Chief Product Officer

Anja Helland is a co-founder of BI Builders, which started in 2011 and was acquired by TimeXtender in 2023. In her career, Anja has helped build some seriously smart data solutions that make life easier for those tackling data dilemmas head-on. You know, the real nitty-gritty challenges.

What really drives Anja is that itch to understand why things are done the way they are. Prioritizing time like a ninja? Yeah, that's Anja. But not because she’s looking to rule the corporate kingdom. No, it's more about solving puzzles, crushing challenges, and creating real value. While she might seem strict and impatient at times, it's all in the name of cracking those problems and reaching those goals. She’s a problem-solving machine with a splash of "get things done" sauce.

In her personal life, Anja’s downtime is her treasure. Her husband, Sverre, is the TimeXtender Circle Lead for Engineering, and together they have two awesome girls. Anja is also passionate about her physical and mental health, taking time to lift weights and run, as well as spending time with friends and family at concerts and going out to eat. She’s also a fan of pouring a good glass of wine and enjoying a quiet night in with her husband and the latest series on Netflix. 

Regardless of what she’s doing, Anja is conscious of how she spends her time – Because Time Matters.