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9 min read

You Don’t Know What Data Automation Is

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As a data analyst, data scientist, data engineer, or data “insert title here,” you likely have experience with some form of data automation. Your approach to data automation changes drastically based on your job and how you think it’s best to do said job; however, at TimeXtender, we’re here to tell you that you don’t know what data automaton is, or at least, it’s not what you think it is.

Traditional data-related tasks often involve manual efforts, such as collecting, organizing, cleaning, and analyzing data. Data automation, as it is often perceived, is the process of using technology and software tools to streamline and perform repetitive or time-consuming tasks related to managing and processing data. It allows organizations to save time, improve efficiency, and reduce human errors associated with manual data handling. But what is data automation, really? In this post, we’ll look first at what it isn’t, and finally, what it is, hopefully challenging your ideas along the way.

What It Isn’t: Data Pipeline Repetition

Many individuals perceive data automation as simply repeating data pipelines, with a process of repeatedly executing a series of steps or actions to move and transform data from one stage to another within a data pipeline (see how it’s getting repetitive?). While data pipelines are indeed an integral part of the data automation process, it’s important to understand that data automation encompasses so much more. It's not just about executing repetitive tasks – it’s about leveraging technology and tools to optimize data management and processing end-to-end.


Imagine you have a task where you need to collect data from different sources, clean it, perform some calculations or analysis, and finally present the results. To do this, you might create a series of steps or actions that need to be executed in a specific order, or you may come up with an ad-hoc approach that has no centralized strategy. Each step could involve tasks such as extracting data from a database, transforming it into a usable format, performing calculations or analysis, and generating reports. While you can automate certain steps with various tools, you haven’t even yet come close to true data automation.

Building a manual data pipeline and using it repeatedly is not the same as data automation. While they both involve the process of moving and transforming data, there are fundamental differences between the two approaches:

  1. Repetitive Manual Effort: In a manual data pipeline, each step of the data processing is performed manually by individuals. This includes tasks such as data extraction, transformation, loading, analysis, and reporting. It requires human intervention and effort for each iteration of the pipeline, making it time-consuming and prone to errors.
  2. Lack of Scalability: A manual data pipeline is limited in its scalability. As the volume of data increases or the complexity of data processing tasks grows, manual processes become inefficient and challenging to manage. It becomes difficult to handle larger datasets, frequent data updates, or increasing data sources. True automation scales with your data needs.
  3. Time-Consuming: Since manual data pipelines require human involvement at each step, they are slower compared to actual automated processes. Manually performing repetitive tasks consumes a significant amount of time and hampers productivity. It can lead to delays in decision-making and hinder the agility of data-driven operations.
  4. Error-Prone: Humans are susceptible to making mistakes, and manual data processing is no exception. The risk of errors, such as typos, data inconsistencies, or incorrect calculations, increases when performing repetitive tasks. These errors can propagate throughout the pipeline and compromise the reliability and accuracy of the results.

What It Isn’t: Stacking Fragile APIs and Calling It “Automated”

Stacking multiple application programming interfaces (APIs) together is a common technique that allows data professionals to interact with various systems or services and access their functionalities. While combining APIs can be useful in some instances for integrating data from different sources, it is important to note that this alone does not constitute true data automation. In fact, it can often lead to more issues and obstacles, as you have to get these different APIs to communicate and work with one another – it’s like getting 15 three-year-olds to all share one glue stick at craft time. No matter what happens, someone is going to cry.

learn to share kids

When combining APIs, you are essentially creating connections between different systems or services to exchange data. For example, you might use one API to extract data from a CRM system, another API to retrieve data from a social media platform, and a third API to access data from a cloud storage service. But what happens when these APIs don’t communicate with each other, or there are different access restrictions for each one? What you end up with is a patchwork of tools that doesn’t automate anything.

These are just a few of the issues you can encounter when you run a modern data stack of APIs and hope it will automate your data management and integration processes:

  1. Tool Sprawl: One of the main criticisms of the modern data stack is the sheer number of tools and technologies available, which can be overwhelming for organizations and make it difficult to choose the right combination of tools to fit their specific needs. It’s like being lost in a dark, mysterious, enchanted forest with no clear path forward, as the tangled web of tools becomes more and more confusing.
  2. Manual Coding: While many tools in the modern data tack promise low-code, user-friendly interfaces with drag-and-drop functionality, the reality is that manual coding is still often necessary for many tasks such as custom data transformations, integrations, and machine learning. Just like a sorcerer conjuring ancient magic, data engineers must possess specialized skills to perform manual coding, and only a select few possess the knowledge to bring forth the desired outcome. This specialized expertise can be difficult to find and afford for most organizations.
  3. Disjointed User Experience: Due to the highly fragmented nature of the modern data stack, each tool has its own user interface, workflow, and documentation, making it difficult for users to navigate and learn the entire stack. Users must navigate this maze of tools, switching between different interfaces and workflows, like trying to escape a haunted labyrinth. This disjointed user experience can be frustrating and time-consuming, leading to reduced productivity and burnout.
  4. Lack of Holistic Data Governance: The lack of holistic data governance in a fragmented data stack is like casting a spell that unleashes chaos upon your organization. When control over data is dispersed across multiple tools, systems, and users, it creates an atmosphere of confusion and disarray. With this fragmented approach, it becomes extremely challenging to enforce policies that ensure data is being collected, analyzed, stored, shared, and used in a consistent, secure, and compliant manner.
  5. Lack of End-to-End Orchestration: If you’ve ever watched a horror movie where a group of people fail to work together to fight back against a monster, you know the importance of coordination. With the modern data stack, end-to-end orchestration can be a challenge due to the multiple tools and systems involved, each with its own workflow and interface. This lack of orchestration can result in delays, errors, and inconsistencies throughout the data pipeline, making it difficult to ensure that data is flowing smoothly and efficiently.
  6. Limited Deployment Options: Limited deployment options in the modern data stack are like being cursed by a spell that restricts your movements. While some organizations prefer to keep their data infrastructure on-premises or in a hybrid environment, many tools in the modern data stack are designed to be cloud-native. This means they are optimized for use in a cloud environment and do not support on-prem or hybrid setups. The curse of this limitation can make it difficult for organizations to choose the deployment option that works best for their unique situation, leaving them trapped with limited options.

What It Isn’t: Shortcuts and Pre-Built Templates

You may assume that using shortcuts or pre-built templates constitutes data automation, but that’s like thinking that the template for the Maginot Line was a good one. While these tools can be useful in certain scenarios, they do not encompass the entire concept, and one blitzkrieg later, your well-built templates are useless. An in-house framework can help you move towards true automation, but there are still several steps that need to be taken.

True data automation goes beyond mere shortcuts and templates. It involves the seamless integration of an automation tool to create a cohesive and efficient data ecosystem that operates autonomously, driving productivity and unlocking new possibilities. With a holistic solution such as TimeXtender, you can experience true automation and get rid of those old shortcuts and pre-built templates.

Data pipeline shortcuts are not the same as true data automation. While they may appear similar on the surface, there are important distinctions between the two:

  1. Partial Automation vs. End-to-End Automation: Data pipeline shortcuts through certain tools often involve automating specific parts of the data pipeline while leaving other steps to be manually performed. This approach provides some level of automation, but falls short of complete end-to-end automation. True data automation, on the other hand, encompasses the entire data lifecycle, from data extraction to transformation, analysis, and reporting, minimizing manual intervention throughout the process.
  2. Limited Scope vs. Comprehensive Automation: Shortcut approaches tend to focus on specific tasks or processes within the data pipeline. For example, you may “automate” only the data extraction step or use pre-built templates for data transformation. While these shortcuts can be helpful for specific purposes, true data automation covers a broader range of activities, including data integration, quality assurance, advanced analytics, and visualization. It provides a holistic approach to data management and analysis.
  3. Customization and Flexibility: Data pipeline shortcuts often offer limited customization options. They may rely on predefined templates or fixed workflows, making it challenging to adapt to unique data requirements or changing business needs. True data automation tools and solutions provide more flexibility and customization capabilities. They allow organizations to tailor the automation process to specific data sources, formats, business rules, and analytical requirements.
  4. Scalability and Reproducibility: Shortcut approaches may lack the scalability required to handle large datasets or growing data volumes. They may also lack the ability to reproduce results consistently over time or across different iterations of the pipeline. In contrast, true data automation solutions are designed to handle scalability challenges. They can process vast amounts of data efficiently and ensure reproducibility, allowing organizations to achieve consistent and reliable results.
  5. Error Handling and Monitoring: Data pipeline shortcuts may overlook error handling and monitoring mechanisms. Automated solutions typically incorporate robust error handling mechanisms and provide monitoring capabilities to identify and address issues promptly. They can generate alerts, perform data validation checks, and log errors, ensuring the quality and integrity of the data throughout the automated processes.
  6. Long-Term Efficiency and Productivity: While shortcuts can save time in the short term by automating specific tasks, they may not provide long-term efficiency gains or substantial productivity improvements. True data automation, when implemented effectively, offers significant time savings and productivity benefits across the entire data lifecycle. It eliminates repetitive manual tasks, reduces errors, and enables analysts to focus on higher-value activities, such as data analysis, insights generation, and strategic decision-making.


What It Is: True End-to-End Data Orchestration

Now that we've explored what data automation isn't, it's time to unravel what it truly entails. At its core, data automation involves true end-to-end orchestration. It encompasses the seamless integration of data collection, organization, cleaning, analysis, and reporting into a cohesive, automated workflow. Through the intelligent orchestration of processes and the use of advanced technologies such as machine learning and artificial intelligence, data automation enables organizations to save time, enhance efficiency, and minimize errors associated with manual data handling. In other words, it does the heavy lifting for you.

True data automation covers every stage of the data lifecycle, including:

  1. Data Collection: An automation tool can gather data from various sources, such as databases, websites, APIs, or even physical devices.
  2. Data Transformation: Once collected, data often needs to be transformed or standardized for further analysis. Automation helps with data cleaning, formatting, and structuring tasks. This can include removing duplicate records, correcting inconsistencies, or converting data into a standardized format.
  3. Data Integration: In many cases, data needs to be combined from multiple sources to gain meaningful insights. An automation tool can help integrate data from different systems or platforms, enabling a comprehensive view of the data for analysis or reporting purposes.
  4. Data Analysis: Automation can assist in automating the analysis process by leveraging algorithms and predefined models. This can include running statistical analyses, generating reports, or performing data visualizations automatically.
  5. Data Reporting and Visualization: Automation enables the automatic generation of reports and visualizations, making it easier to communicate insights to stakeholders in a timely manner. It eliminates the need for manual report generation, allowing analysts to focus on higher-value tasks.

Data automation offers several advantages, including:

  1. Efficiency and Time Savings: By automating data-related tasks, organizations can significantly reduce the time required to process and analyze data. Automation tools can perform these tasks in a fraction of the time it would take a human, freeing up analysts to focus on higher-level activities and value-added tasks.
  2. Consistency and Reliability: Automation ensures consistent and standardized data processing across different iterations of the pipeline. It eliminates human errors and inconsistencies that may arise from manual interventions, leading to more reliable and trustworthy results.
  3. Scalability and Flexibility: Automated data pipelines can handle large volumes of data and adapt to changing requirements. As data sources grow or change, automation tools can adjust to accommodate the evolving data landscape without requiring extensive manual rework.
  4. Reproducibility: Data automation allows for the reproducibility of data processing and analysis. The same pipeline can be executed multiple times with consistent results, ensuring the ability to replicate findings and facilitate collaborative work.
  5. Continuous Operation: With automation, data pipelines can run autonomously on a scheduled basis or in real-time, depending on the organization's needs. This ensures that data is continuously processed, analyzed, and made available for decision-making without manual intervention.


Overall, data automation empowers organizations to process and leverage their data more efficiently, enabling faster and more accurate decision-making. It reduces manual effort, minimizes errors, and enables analysts to focus on interpreting results and deriving valuable insights from the data.

  • What It Isn’t: Data Pipeline Repetition – Data automation is not simply executing repetitive data pipelines – it involves optimizing data management and processing using technology and software.
  • What It Isn’t: A Stack of APIs – Data automation doesn’t involve a fragile modern data stack that includes APIs that don’t communicate with each other or work seamlessly together. Tool sprawl, limited deployment, and a lack of holistic governance will put the kibosh on your automation needs.
  • What It Isn’t: Shortcuts and Pre-Built Templates – Utilizing shortcuts and pre-built templates is not data automation – it requires the seamless integration of the right automation tool.
  • What It Is: True End-to-End Orchestration – True data automation involves end-to-end orchestration, encompassing data collection, organization, cleaning, analysis, and reporting. It leverages artificial intelligence and machine learning to streamline processes and minimize errors.

You may think you have an idea of what data automation is, but if it’s not true end-to-end orchestration of your data lifecycle, then you need to challenge your existing perceptions and preconceived notions. Once you do, you can unlock the true potential and impact of data automation for your organization.